Agencies welcome UKOM and ComScore's cross-platform media planning metric | The Drum →

I get quoted in this piece about the new comScore/UKOM product. (I sit on the UKOM Technical Group.)

I like to think that one day, I'll be able to give journalists the kinds of quotes they want that also match up with what I really think over the course of a brief 5 minute chat. I guess that wanting to talk about the positives of the new UKOM product without being critical of the old one doesn't make for a great soundbite…