Tagged with: data
What Beyonce tells us is something that I think many "data people" in the media and marketing industry would be wise to pay attention to; there is a difference between "the data says that our customers won't buy something" and "our customers won't buy something”.
I wrote this for the IPA's website in 2014 about how the word “digital” has been used to mean so many different things to so many different people that its effectively lost all meaning - and that if we’re not careful, “data” could be next.
Thinking about the way that ‘bots’ on the internet are affecting what the online experience for humans has become.
I wrote a blog post for the IPA about the kind of "data" that is really just information; insights, research, knowledge, facts, statistics, observations and so on, versus the kind of targetable data that relates to an individual, that you can plug into your systems and change what you say to that person.