In a recent episode of the “Rule of Three” podcast, Joel Morris (one of the podcast hosts) says, about 4 and a half minutes in;

I was always under the impression that Googlebox was a fiction, that families didn't gather around the TV and watch it anymore [...], and we looked up the BARB figures (about 5 years ago) were that 85% of programmes were watched live, by a family, on a sofa, when they went out. And I thought - god, I thought that was a vintage and antique thing. I am sure that is not true any more, and that must have changed really quickly, and I'm wondering whether the culture of comedy, where the demand is for things to hit straight away, whether people have quite caught up with the fact that people consume everything so differently now."

I'm really interested in changing TV viewing behaviour for all sorts of reasons, so I thought I'd take a look at whether this is true - what has changed in the last 5 years?