Well, fancy that. Let people block advertising and tracking, and people will do it.

I've been following the debate for a while (obviously), and I think the interesting thing isn't just the fact that people are happy to block display advertising, but that they are happy to hand over cash to do it.

One thing I am slightly confused by is that Safari switches off 3rd party cookies by default. So, shouldn't tracking be switched off by default too? Think I need to look into that…