I wrote a blog post for the IPA about the kind of "data" that is really just information; insights, research, knowledge, facts, statistics, observations and so on, versus the kind of targetable data that relates to an individual, that you can plug into your systems and change what you say to that person.
Its been clear for years that the 'desktop' PC is in decline – the world has chosen the laptop form factor, which can be used anywhere, rather than the more powerful, economical and desktop-bound devices.
But is there a more interesting trend that the one place most laptop users aren't interested in using their computers is sitting at a desk?
Over the last decade or so, the most unforeseeable developments probably weren't the growth of a company, or the rise or emergence of a new consumer product, category or technology. The thing that was unthinkable 10 years ago was that the clear leaders in technology – Microsoft in computers, Nokia in mobile phones, AOL in the consumer web/internet – would not be able to retain their obvious leadership positions.
What features make a smartphone "Smart"?
I suspect that most people's first answer would be 'internet'. Well, there are plenty of 'feature phones' (aka. Dumbphones) that can still pull up a page from the web or connect to email accounts. I think a phone can have a web browser and still not be a 'smartphone'.
3rd party applications? Well, I'm not sure if I would go with a definition that would rule out the original iPhone (and again, there are applications available for phones that I wouldn't call 'smart'.) But this feels a bit closer to a real point of differentiation.
But I think the important point is perhaps a little less obvious…